Andy raskin sales deck11/29/2023 Much of the opportunity in that space right now comes from the application of basic marketing principles into a new channel, culture, and content ecosystem. ✉️ This might seem a bit random, but the Coinbase Bytes newsletter is actually a really good weekly read for marketers looking to stay on top of what’s going on in the crypto and NFT space. Building a brand is an exercise in uncovering what’s already there, not creating something new. □ The power of a brand comes from how authentically it represents who the company is. This ‘value mindset’ will lead you to the content and comms that people will pay attention to, engage with, and share. As a journalist you put your audience first and you focus on adding value. The change is subtle, but the implications are huge. They think about the message they want to promote that will bring them and their company value. Many marketers think about their brand and product first. They think about telling engaging stories that their audience would find valuable. Journalists think about their audience first. ✍️ Try changing your perspective on how you think about your content and comms planning this week. But if you find the opportunities to do so, even if they’re few and far between, you’ll achieve that holy grail of modern marketing – having your brand actually matter to people. And, by definition, impossible to do all the time. Over-delivering on expectations with an exceptional experience has an exponentially greater impact on people – especially in a world where so much of what so many brands do is expected and unexceptional.ĭelivering the unexpected and exceptional is hard. They are the unexpected and exceptional ones.Īs a marketer you should be looking to push the experiences you create for customers up to the unexpected and exceptional level. Some brand experiences have a big impact on us. They are expected and unexceptional experiences. □ Most brand experiences don’t have an impact on us.
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